The Nordstrom Anniversary Sale 2021: The Best Family Deals

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Verywell Family Nordstrom Anniversary Sale — Verywell / Chloe Jeong

Whether you're in the market for a new stroller, need bigger clothes for your rapidly growing kids, or are looking for the perfect baby shower gift, you can count on steep discounts when you hit up the Nordstrom Anniversary Sale. With ways to shop in 98 countries, parents all around the world appreciate the retailer's top-tier offerings.

"The Nordstrom Anniversary Sale is a great way to buy kids' products like clothes and toys," parenting and lifestyle blogger Yana Sukhobokova says.

From July 28 through August 8, you can shop products on sale, including high-quality finds for the whole family. Be sure to bookmark this page and come back as we'll update it with new sales as items sell out.

To make your shopping experience a bit easier, we pulled together the top sales pages below:

NUNA 2021 MIXX next Refined Collection Sling Bag Set

Nuna 2021 MIXX™ next Refined Collection Stroller & Sling Bag Set — Courtesy of Nordstrom

Normally $850, Now $630

A compact and sleek stroller with premium fabric makes this a fabulous deal.

Adidas Swift Run X Sneaker (Kids)

Normally $55, Now $33

Is there anything cuter than brand-name toddler shoes? Paying full price for these throwback sneakers might be a tough pill to swallow, but you can feel good about scoring them at 40 percent off.

Hunter Kids' Original Tall Leopard Print Rain Boot

Hunter Kids' Original Tall Leopard Print Waterproof Rain Boot — Courtesy of Nordstrom

Normally $90, Now $53

Waterproof rubber keeps your kiddo's toes dry as they splash around, and tall sides provide wind protection, too.

Freshly Picked Moccasin Crib Shoe

Normally $59, Now $42

If the Freshly Picked Classic Moccasin isn't the cutest thing we've ever seen, we don't know what is. Boasting soft leather uppers with a kiltie fringe, they're everything we love about baby footwear.

Kimi and Kai Rae Belly Support Maternity Leggings

Normally $58, Now $36

These over-the-belly maternity leggings from Kimi and Kai have a contoured elastic waistband that supports your growing belly and expands with your bump.

Champion Kids' Embroidered Script Logo T-Shirt

Courtesy of Nordstrom

Normally $20, Now $13

Featuring the brand's signature embroidered logo, this kids' Champion t-shirt is adorably cool. Available in blue, red, or off-white, it's a perfect gift for all kids.

Joe's The Jegging Mid Rise Jeans (Toddler/Girls)

Normally $35, Now $21

Designer jeans might not be in your typical toddler clothing budget, but at 40 percent off, it's hard to resist these ultra-stretchy light-wash Joe's jeggings.

Zella Mamasana Live In Maternity Ankle Leggings

Normally $65, Now $39

With a little one on the way, you'll be glad to have a pair of Zella maternity leggings in your arsenal. Featuring a stretchy panel that expands with your growing bump, you can count on ample support and a comfy fit.

Bravado Designs Buttercup Convertible Maternity/Nursing Bra

Normally $52, Now $26

The Buttercup Nursing Bra is a favorite among breastfeeding moms, and we can see why. The ultra-soft wireless cups and convertible racerback straps make for an endlessly comfy, adjustable fit.

Bugaboo Stroller Footmuff

Normally $130, Now $104

If you live in a cold climate (or are visiting one soon), this stroller footmuff has your name on it. Featuring a cozy fleece lining and a down-alternative fill, you can rest assured your little one will stay toasty on your winter excursion.

Nuna CUDL Baby Carrier

Normally $220, Now $200

This ergonomic baby carrier is designed to keep your baby close and secure, whether strapped to your back or front. It's comfy for you, too, thanks to padded shoulder straps and an adjustable waist belt.

Freshly Picked Faux Leather Diaper Backpack

Freshly Picked Minimal Water Resistant Faux Leather Diaper Backpack — Courtesy of Nordstrom

Normally $175, Now $117

A diaper bag is a must-have for new parents, but if you're going to bring it everywhere, it may as well be chic. That's why we adore this leopard-print number from Freshly Picked, which has a water-resistant shell and an array of handy pockets.

Ekobo Bambino Kids' Dish Set

Normally $25, Now $10

When feeding littles at home, reach for the Bambino Dish Set. Made of bamboo fiber and melamine resin, each piece is BPA-free and dishwasher-safe.

What is the Nordstrom Anniversary Sale?

The Nordstrom Anniversary Sale celebrates the anniversary of the retailer's first store opening in 1901. People can shop the event both in stores and online, with markdowns in a wide range of categories.

"The Nordstrom Sale is a great time to purchase an upscale baby shower gift at a great price, or snag some items you've been swooning over for your own littles!” —Alana Slavoski, a blogger and TikTok influencer who covers deals, discounts, and home shopping

When is the Nordstrom Anniversary Sale 2021?

The 2021 Nordstrom Anniversary sale will officially run from July 28 through August 8. You can start shopping online at 12:00 a.m. PT on the first day up until 11:59 p.m. PT on the last day.

How Can I Shop the Nordstrom Anniversary Sale Early?

Nordy Club members can begin shopping the sale as early as July 12, 2021. For early access, you'll need to have either a Nordstrom Visa credit card or a store card.

Do I Have to be a Nordstrom Rewards Member to Shop?

While Nordy Club members can get early access to the Anniversary Sale, the event is open to the public from July 28 through August 8, 2021. Everyone will be able to shop online and in stores during this time.

What is Usually on Sale During the Nordstrom Anniversary Sale?

When you shop the Nordstrom Anniversary Sale, you can score discounts on products from a variety of categories, including:

Apparel: Nordstrom is arguably most famous for its fashionable apparel selection, and you can bet the retailer offers sweet deals during its Anniversary Sale. You'll find everything from kids' attire and toddler shoes to maternity wear and baby basics with discounts from brands like Zella, Ugg, Nike, The North Face, and Hunter. "Look out for stylish clothes and shoes," says Sukhobokova. "I will definitely buy a lot of cute stuff for my daughter."
Baby Gear: The Anniversary Sale is also an excellent time to buy baby gear, like car seats, strollers, footmuffs, diaper bags, high chairs, and carriers. These items can be relatively steep at full price—especially high-end brands like Nuna, Cybex, and Maxi-Cosi—so you'll be glad to score them when they're on sale.
Baby Registry Essentials: Are you shopping for expecting parents? This is a great opportunity to treat them to brand-name baby registry essentials. We're talking onesies, hooded towels, teethers, swaddles, cloth diapers, bottles, you name it. Standout brands include Skip Hop, The Honest Company, Stokke, and Aden + Anais.
Home Goods: You can also expect to see discounts on a range of home goods, like bath accessories, nursery decor, bedding, throw blankets, laundry essentials, picture frames, food storage containers, bakeware, and pet products. Look out for brands like Barefoot Dreams, Stasher, The Laundress, and Coyuchi. "It's my favorite place to look for good quality items," says Sukhobokova.

Looking for more sales? We've pulled together all our top deals stories below: