How to Get Free Baby Formula Samples

There are several ways parents can get infant formula for free. Some of them require that you qualify as low-income, but others are available to anyone. In addition to baby formula, many of these programs also offer other free baby stuff, freebies, and samples. Nabbing these offers might require making a phone call or two, signing up for emails, or clipping coupons, but the work will pay off.

Free Samples

Mother feeding baby with bottle on sofa.
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There are several companies that give away free baby formula samples as well as other baby product samples on a regular basis. These companies hope that you'll try the free samples, like them, and go purchase their products.

You request free baby formula samples from:

  • Enfamil: When you sign up for Enfamil's program, you'll get free samples of Enfamil Newborn Infant Formula, Enfamil Infant Formula, Enfagrow Toddler Transitions Formula, and Enfamil Newborn 2 fl. oz. Nursette Bottles. In addition to the free formula, you'll also get a free set of Belly Badges, formula checks, expert tips, and other special offers.
  • Similac: When you join the Similac® StrongMoms® Rewards program, you'll get a bag full of free baby stuff, including several formula samples, coupons, and expert nutrition guidance.

Formula Companies

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Another great way to get free baby formula is going straight to the source. Baby formula manufacturers often give out formula samples and coupons. After you sign up on a company's website, coupons, samples, and other offers will usually come right to your mailbox or email.

Here are some infant formula companies you can register with:

If you don't get any free formula samples after joining these programs, pick up the phone and give the company a call. If they see you as a potential customer, they'll often be happy to send you some free samples.

If you want to be among the first to find out about free formula samples, coupons, and giveaways, follow formula companies on social media.

Your Doctor's Office

A mother bottle feeding her baby in the hospital.
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Formula companies often give free formula to hospitals and doctor's offices in the hopes that they'll pass on the samples to you. Call your doctor's office and local hospital to see what they have on hand.

If they don't have any formula samples available, ask if they know of any local resources that do. In addition to free baby formula, doctor's offices, clinics, and hospitals can often connect you with free baby magazines and free diapers


A baby drinking from a bottle.
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The government program WIC (Women, Infants, and Children) is designed to provide assistance to low-income mothers with young children, including those who formula feed. You can often get low-cost or even free infant formula and other baby products if you meet the eligibility requirements for WIC benefits.

Coupons and Sales

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Newspaper inserts are great places to find coupons for baby formula. Check your paper for coupons for baby formula as well as grocery store ads to find out when a sale is happening.

Combining coupons with a sale can you get you cheap or even free baby formula.

Contact Your Local Food Bank

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Local food banks aren't only a great place to get food, they also often carry an array of personal care products and baby items. The food pantries in your area may have infant formula that they will provide for free. Call ahead and ask what they have on hand.

These resources can be great places to find low-cost or even free infant formula, but you should always carefully check the "use by" dates to ensure the products are safe. Even when you're using a trusted source, it's a good habit to carefully check for signs that the product could be counterfeit.

According to the FDA/CFSAN Office of Nutritional Products, Labeling, and Dietary Supplements, parents should examine products for:

  • Changes to the formula's color, smell, and/or taste
  • Damage to the case or packaging
  • Matching "use by" dates on each container (as well as on the box if buying by the case)

If you have any concerns about the quality or safety of the infant formula you've purchased, throw it away. You can also call the manufacturer directly to report a complaint or ask questions.

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  1. U.S. Food and Drug Administration, Center for Food Safety and Applied Nutrition. Questions & Answers for Consumers Concerning Infant Formula. Updated March 2018.