Verywell Family Product Review Editorial Guidelines & Mission

Our Team

We’re a team of experienced writers and editors who obsessively scour the retail landscape (both online and off) to find the best products for your life. Besides being experts in our fields, having worked for brands like Health, Women’s Health, Men’s Health, Everyday Health, and What to Expect—we’re consumers too—and we personally have a passion for products and services that make your life easier.

Our Mission

It is our mission to help our users make the best purchase decisions—it’s that simple.

Verywell Family
 Verywell Family 

What We Do

We exhaustively research and recommend a broad range of products and ultimately make a curated list of recommendations from writers with subject-matter expertise in every product category we cover. We do receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase.

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. We have our fingers on the pulse when it comes to the latest products, from nanny cams to diaper bags and more. Our recommended products run the gamut from budget to splurge-worthy, and we’re not loyal to any one specific retailer or brand. We make it a point to source recommendations from reliable companies who deliver exemplary customer service, so you can have a seamless shopping experience.

Verywell Family
 Verywell Family 

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements here https://www.cpsc.gov/Newsroom/ that may be related to products you purchase.

All Verywell content that contains a statement of medical fact is also vetted for accuracy by our board-certified physicians. However, you should consult your healthcare team to determine if a specific product—especially a food, supplement, or medication—is right for you.

We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

As an online resource for parents from all over the world, we are committed to ensuring that our content reflects the diversity of our audience. This means showcasing brands and services owned by BIPOC (Black, Indigenous, People of Color) and other minority groups whenever possible, and hiring more writers, staff members, and experts who are BIPOC. Read more about our commitment to diverse voices and anti-racism here.

Why You Should Trust Us

The product recommendations from Verywell Family are purely editorial. Our team never takes free samples for reviews nor lets retailers, public relations firms, or salespeople dictate our content and product coverage. Instead, we do the heavy lifting ourselves by tapping into our network of experts and testers to help you make smarter purchases—and to avoid that dreaded buyer’s remorse.

Verywell Family
 Verywell Family 

How We Test Our Products

We believe in using these products just like you would—in real-life settings that put them through their paces. We buy almost all of the products that we test and send them straight to the homes of our thorough testers. On rare occasions, we may accept review models of products that are not available for purchase yet (like a just-announced stroller or car seat, for example).

We have over a hundred reviewers spending weeks and months evaluating everything from car seats to diaper bags to find out if these products are worth the spend. We typically send our testers three to five products in the same category, so that they can make comparisons, which gives you real insights into how different brands and models measure up against each other. Our testers also take dozens of photos to help you see what the product will actually look like in your home or in your hands. They make sure to capture all the important angles and details to give you the most information before you buy.

In addition to writing about their personal experiences, each reviewer fills out a comprehensive questionnaire that collects over ten data points. The testers rate their products on a scale of 1 to 5 for each factor—like comfort, design, or battery life—to come up with a rating that reflects their overall opinion. We tailor these ratings to each category and never use a one-size-fits-all method. For instance, we rate video baby monitors on their video quality and setup time but evaluate diaper bags based on their comfort and size, among other factors.

You can find our testers’ honest feedback—both positive and negative—under the “Tested by Verywell” badge to help you make the most informed buying decision. We give you an overall star rating, pros and cons for each product, and experiences and opinions directly from our reviewers.

We want to make sure we’re providing you with the most unbiased feedback that we can.

Verywell Family
 Verywell Family

Meet Us

Tory Brangham
Chief Commerce Officer
Tory Brangham
Personal Detail

Tory Brangham is Chief Commerce Officer at Dotdash and has led the team since May 2017.

Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.

She received her B.A. from Colgate University with a degree in International Relations.

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Dwyer Frame
VP of Commerce
Dwyer Frame
Personal Detail

Dwyer is the VP of Commerce at Dotdash. She joined Dotdash in September 2017 and has worked in the publishing industry for over 15 years.

Before joining Dotdash, Dwyer worked as the senior editor at Health, where she covered the latest fitness and wellness trends and products.

Dwyer started her career at Instyle magazine, where she covered celebrity homes.

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Ashleigh Morley
Editorial Director, Commerce
Ashleigh Morley
Personal Detail

Ashleigh is the editorial director for commerce at Verywell where she oversees health, fitness, family, and mind content.

She received a B.A. in Journalism from Baylor University.

Her work has appeared in Men's Health, Women's Health, Esquire, Harper's Bazaar, InStyle, and more.

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Latifah Miles
Commerce Editor, Verywell Family
Latifah Miles
Personal Detail

Latifah Miles is the parenting commerce editor for Verywell Family. She has written for and been featured on Romper, Cosmopolitan, Elite Daily, Redbook Magazine, and Best Products.

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Tori Zhou
Associate Commerce Editor
Tori Zhou
Personal Detail

Tori has been writing professionally for 5 years.

Before joining Dotdash, she wrote for Bustle and Nylon, covering lifestyle and entertainment topics and developing a passion for the Oxford comma.

She studied Journalism and Media Studies at Rutgers University.

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Sara Hines
Director of Product
Sara Hines
Personal Detail

Sara joined Dotdash in 2020. Before joining Dotdash, she was Director of Product for New York Times Parenting.

She holds an M.B.A., M.S., and a B.F.A.

She currently works as the Director of Product for the Commerce team at Dotdash and holds over a decade of experience in digital product development and marketing, with a focus on user-growth and engagement.

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Carrie Gavit
Editorial Project Manager
Carrie Gavit
Personal Detail

Carrie is an editorial project manager at Dotdash. She joined the team in December 2020. Prior to joining Dotdash, she was a digital editor at Haymarket Media. In previous positions, she covered topics ranging from healthcare to home decor.

Carrie received her B.A. in English from Hanover College and her M.A. in Women’s and Gender Studies from The University of Texas at Austin.

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Meg Lappe
Senior Commerce Editor, News and Deals
Meg Lappe
Personal Detail

Meg is the Senior Commerce Editor for news and deals and joined the team in November 2020.

Meg received her B.A. in Communications from Villanova University and began a career testing products at SELF Magazine. Finding the best new product has always been a passion of hers—whether identifying the best snacks to keep at your desk, or giving every meal kit a chance in the kitchen.

Her work has appeared in Gear Patrol, SELF, Glamour, Women’s Running, and The Field Mag.

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Perri Kressel
Associate Commerce Editor, Trending
Perri Kressel
Personal Detail

Perri Kressel is an associate commerce editor and news and deals writer at Dotdash, and has written for Byrdie since March 2021.

Her work has appeared in a variety of publications including Refinery29, Swirled, Buzzfeed, Guest of a Guest, The Tab, and The Westside Rag.

She received a B.A. in Journalism and Social and Cultural Analysis from New York University.

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Samantha Aronson
Commerce Production Assistant
Samantha Aronson
Personal Detail

Samantha joined the Commerce team at Dotdash in 2020 as a production assistant. Prior to Dotdash she was part of the editorial team at City Guide NY.

She has written for both digital and print publications, including J14 Magazine and Mommybites.com.

She has published work in fields ranging from fashion to food and drink and more.

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Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com