How We Test Products

At Verywell Family, our mission is simple: to support you through every stage of pregnancy and parenthood. Nothing is as precious or important as your family, which is why we have created a rigorous and thorough process for vetting the products we recommend for you and your loved ones.

It all starts with market research and interviews with industry experts. From there we create comprehensive methodologies and test products in The Verywell Testing Lab, our testing facility, and in the comfort of testers' homes. While we do receive affiliate commission on some of the products purchased through our content, our recommendations are curated based on performance, test results, and hands-on experience.

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How We Test, Evaluate, and Rate Hundreds of Products Every Month

Our Testing Process

Before we begin to test any product, our team of seasoned writers and editors research the market and conduct interviews with leading industry experts—including pediatricians, OB-GYNs, lactation consultants, registered dietitians, and more—to understand exactly what you need to look for when buying particular products. Then we develop detailed testing methodologies with the help of certified health and wellness professionals. These methodologies allow us to rate each product for various important attributes, such as ease of use, accuracy, ergonomics, overall value, and more. We display the scores for each attribute on a scale of one to five next to each product. Next we come up with a selection of products for each test. These products cover a range of retailers, prices, user reviews, brand authority, and more. While we may receive some products for free, we purchase the vast majority of the products that we test. 

We don't stop at objective testing results; we know qualitative insights are just as important. This is why we simultaneously ask our testers to note details such as: Was the stroller easy to open? Did the sound machine work as described by the manufacturer? Was it easy to use? We editorialize this performance data to provide the most easy-to-understand and trustworthy product recommendations. We also highlight pros and cons for each product we write about so you can weigh the most important details for your lifestyle and needs and make the most informed decision.

Verywell Family
 Verywell Family 

Please note that all products, including those we review and recommend, may from time to time be subject to recalls or revised use recommendations. We, therefore, urge you to monitor any official announcements from the CPSC that may be related to products you purchase.

We are dedicated to ensuring that our content reflects the diversity of our audience. To do this, we make a point to research brands and products founded by people who identify as BIPOC (Black, Indigenous, People of Color) and other minority groups whenever possible. Click here to read our full commitment to anti-racism.

Testing in The Lab

Our 7,000 square foot testing facility in Industry City, Brooklyn, NY is equipped with two test kitchens. The Verywell Testing Lab is where we are able to test everything from baby monitors to nursery gliders right next to each other in order to compare results of standardized tests. During each test, we capture the unboxing, setup, and comments of our testers through photos, videos, and written content. We bring you behind the scenes of our tests in order to give you a comprehensive and transparent account of how these products perform.

In The Verywell Testing Lab, our editors, writers, and producers are testing products alongside certified professionals and experts (who are parents or expectant parents themselves) using our carefully developed methodologies. And we get creative with tests, too. When testing baby monitors, we’ll take the parents’ side of the monitor into the streets of Brooklyn to gauge the range and sound quality.

mockingbird stroller

Verywell Family/Deanna McCormack

Testing At Home

Not every product will lend itself to testing in The Verywell Testing Lab; this is why we also place a priority on testing products at home. Some data can only be collected through real-life testing in a real-life situation. At-home testing allows us to vet things like delivery and setup, as well as monitor how the products hold up over time: How well does the crib age as your little one gets bigger (and more mobile)? Do dishwasher-safe bottles really stand up to dozens of wash cycles?

Just like in The Verywell Testing Lab, our at-home testing process involves editors, writers, and experts testing products with comprehensive methodologies. Our testers fill out surveys and rate each product for key attributes, as well as provide helpful and insightful notes and capture photos and videos of the products in real life. Whether you want to know how easy a changing pad is to wipe clean or need a nursing bra that is easy to clip and unclip with one hand, our home testers are focusing on the most important traits like durability, ease of use, and long-term value.  

Verywell Family
 Verywell Family 

Why Trust Verywell Family

The product recommendations from Verywell Family are purely editorial. We will occasionally receive products to test and review for free, but we purchase the overwhelming majority of the products we test. And while we do receive affiliate commission on some of the products we recommend, we never let retailers, public relations firms, or salespeople dictate our content and product coverage.

Before we test products, we thoroughly research the marketplace. This includes reading the latest studies on product safety and interviewing experts (including pediatricians, OB-GYNs, lactation consultants, registered dietitians, and more) for best practices, frequently asked questions, and the most important things to look for in a given product. 

hatch rest mini sound machine

Verywell Family/Cassie Shortsleeve

Once written, every one of our articles is fact checked for accuracy and is vetted by a member of the Verywell Family Review Board. However, you should consult your healthcare team to determine if a specific product—especially product, supplement, or medical device—is right for you and your family. Read more about our editorial process.

After we publish an article, we don’t just forget about it. Our team is relentless when it comes to updating and keeping our existing recommendations fresh, accurate, and helpful. We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it’s out of stock, so we try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.

Verywell Family
 Verywell Family

Meet Us

Tory Brangham
Chief Commerce Officer
Tory Brangham
Personal Detail

Tory Brangham is Chief Commerce Officer at Dotdash and has led the team since May 2017.

Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, now one of the largest home and food sites on the Internet.

She received her B.A. from Colgate University with a degree in International Relations.

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Dwyer Frame
VP of Commerce
Dwyer Frame
Personal Detail

Dwyer is the VP of Commerce at Dotdash. She joined Dotdash in September 2017 and has worked in the publishing industry for over 15 years.

Before joining Dotdash, Dwyer worked as the senior editor at Health, where she covered the latest fitness and wellness trends and products.

Dwyer started her career at Instyle magazine, where she covered celebrity homes.

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Ashleigh Morley
Editorial Director, Commerce
Ashleigh Morley
Personal Detail

Ashleigh is the editorial director for commerce at Verywell where she oversees health, fitness, family, and mind content.

She received a B.A. in Journalism from Baylor University.

Her work has appeared in Men's Health, Women's Health, Esquire, Harper's Bazaar, InStyle, and more.

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Latifah Miles
Commerce Editor, Verywell Family
Latifah Miles
Personal Detail

Latifah Miles is the parenting commerce editor for Verywell Family. She has written for and been featured on Romper, Cosmopolitan, Elite Daily, Redbook Magazine, and Best Products.

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Autumn Rauchwerk, MS, RDN, RYT
Senior Commerce Editor, Nutrition
Autumn Rauchwerk
Personal Detail

Through her own nutrition and yoga business, Autumn has spent 5 years working with graduate students and professors, local businesses, yoga studios, public and private schools, and individuals to spread nutrition knowledge and yoga practice to New Yorkers ages 4 to 84. 

Autumn has published on the Intuitive Eating and Health at Every Size approach to nutrition in the Journal of Nutrition Education and Behavior as well as for a wide array of nutrition practices in the city. 

Autumn's first career was in food social justice and sustainability, where she spent much of her time helping college students start food recovery and donation programs and speaking at conferences, events, and in college classrooms throughout the country as well as creating and revamping employee trainings. 

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Tori Zhou
Associate Commerce Editor
Tori Zhou
Personal Detail

Tori has been writing professionally for 5 years.

Before joining Dotdash, she wrote for Bustle and Nylon, covering lifestyle and entertainment topics and developing a passion for the Oxford comma.

She studied Journalism and Media Studies at Rutgers University.

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Sara Hines
Director of Product
Sara Hines
Personal Detail

Sara joined Dotdash in 2020. Before joining Dotdash, she was Director of Product for New York Times Parenting.

She holds an M.B.A., M.S., and a B.F.A.

She currently works as the Director of Product for the Commerce team at Dotdash and holds over a decade of experience in digital product development and marketing, with a focus on user-growth and engagement.

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Carrie Gavit
Editorial Project Manager
Carrie Gavit
Personal Detail

Carrie is an editorial project manager at Dotdash. She joined the team in December 2020. Prior to joining Dotdash, she was a digital editor at Haymarket Media. In previous positions, she covered topics ranging from healthcare to home decor.

Carrie received her B.A. in English from Hanover College and her M.A. in Women’s and Gender Studies from The University of Texas at Austin.

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Meg Lappe
Senior Commerce Editor, News and Deals
Meg Lappe
Personal Detail

Meg is the Senior Commerce Editor for news and deals and joined the team in November 2020.

Meg received her B.A. in Communications from Villanova University and began a career testing products at SELF Magazine. Finding the best new product has always been a passion of hers—whether identifying the best snacks to keep at your desk, or giving every meal kit a chance in the kitchen.

Her work has appeared in Gear Patrol, SELF, Glamour, Women’s Running, and The Field Mag.

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Perri Kressel
Associate Commerce Editor, Trending
Perri Kressel
Personal Detail

Perri Kressel is an associate commerce editor and news and deals writer at Dotdash, and has written for Byrdie since March 2021.

Her work has appeared in a variety of publications including Refinery29, Swirled, Buzzfeed, Guest of a Guest, The Tab, and The Westside Rag.

She received a B.A. in Journalism and Social and Cultural Analysis from New York University.

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Samantha Aronson
Commerce Production Assistant
Samantha Aronson
Personal Detail

Samantha joined the Commerce team at Dotdash in 2020 as a production assistant. Prior to Dotdash she was part of the editorial team at City Guide NY.

She has written for both digital and print publications, including J14 Magazine and Mommybites.com.

She has published work in fields ranging from fashion to food and drink and more.

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Contact Us

If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com