The 9 Best Places to Buy Swimsuits for Kids in 2020

Let your little swimmer splash the day away

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Our Top Picks

Target Kid Swimsuits at Target

"The styles range from boys swim trunks, rash guards for boys and girls, tankinis, bikinis, and suits for competitive swimming."

Lands’ End Kids Swimwear at Lands' End

"Much of the gear is focused on sun protection, so there are long and short sleeve rash guard options for both boys and girls."

Vilebrequin at Vilebrequin

"All of the children's swimsuits and swim shirts are made with UV protective fabric."

Coolibar at Coolibar

"Beyond just swimsuits, this company sells long sleeve rash guards, swim tights, and full-body swimsuits."

Primary at Primary

"With a zipper front that zips all the way down to the baby's belly, this one-piece is easy to get on and off."

Nordstrom at Nordstrom

"Easy returns means you can stock your shopping bag with a bunch of suits for your kiddos and return whatever doesn’t fit."

Snapper Rock at Amazon

"Unique and bold graphics help your kids stand out from the crowd- and the suits are made from sustainable fabrics."

Rufflebutts at Amazon

"The suits are crafted with comfortable 50+ UPF fabric and a wide variety of colors and sizes from newborn through age 8."

Old Navy at Od Navy

"The fabrics all have UPF protection and tag-free labels provide added comfort."

Bathing suits for kids need to be both comfortable and versatile. Whether it's a chlorine-filled pool, salty ocean, or anywhere in between, you'll want them to be ready to jump in at a moment's notice.

The smallest swimmer in your family should have a suit that makes them happy—think bold colors and fun prints—while holding up with lots of use. Many suits made for kids have the added bonus of sun protection, which is important for delicate skin.

Here, the best swimsuits for kids.

Our Top Picks

Target Kid Swimsuits

Target Kid Swimsuits

 Courtesy of Target

For easy, affordable, and mix-and-match styles, Target is a perfect option for children's swimsuits. All their suits have UPF 50+ rated fabric and many of the fabrics are made from recycled polyester, making them a great “green” choice.

Target’s suit styles range from boys swim trunks, rash guards for boys and girls, tankinis, bikinis, and suits for competitive swimming. Since Target features sizes ranging from infant through XL Husky, it’s possible to get a matching or coordinated look for all the kids in your family at a reasonable price.

Lands’ End Kids Swimwear

Lands’ End Kids Swimwear

 Courtesy of Lands’ End

Known as outdoor outfitters, Lands’ End also has a satisfaction guarantee policy. If you’re not satisfied with any item, simply return it to them at any time. Based on the wide variety of sporty swimwear available, even the pickiest kids will likely be satisfied with their suits.

Much of the gear is focused on sun protection, so there are long and short sleeve rash guards for both boys and girls along with one-pieces, swim shorts, swim dresses, and bathing trunks in lots of bright, summery patterns and non-gimmicky graphics. Lands End also makes it easy to purchase, with retail locations around the country and a user-friendly website for easy online ordering.

Vilebrequin

Vilebrequin Trunks

 Courtesy of Vilebrequin

This high-end retailer channels the beautiful beaches of St Tropez with bright graphic designs and prints. All of the children's swimsuits and swim shirts are made with UV protective fabric.

On the company’s website, each children’s swimsuit is labeled with a graphic logo that indicates if there are father-son, mother-daughter, or parent-kid pattern matching available for purchase. While these suits are an investment (especially for a child), the patterns are truly stand out graphics and are extremely well-made and long-lasting.

Coolibar

Coolibar Rashguard

 Courtesy of Coolibar

For amazing sun protection you can wear, Coolibar has clothes for ages 6 months through 16-years old. Beyond just swimsuits, this company sells long sleeve rash guards, swim tights, and full-body swimsuits.

Made for the most active kids, this gear is best for active water sports, like water skiing, wakeboarding, or full-day outdoor play. The clothes are designed to be fitted, so use the sizing based on your child’s measurements instead of age. Coolibar is the first clothing company to receive The Skin Cancer Foundation Seal of Recommendation.

Primary

Primary rash guard

 Courtesy of Primary

It’s tricky to find the best bathing suit for a baby. You need ample sun protection, easy swim diaper access, and no-fuss on and off ability. The baby one-piece rash guard from Primary checks all these boxes. This sweet suit is made from recycled materials and provides UPF 50+ protection.

With a zipper front that zips all the way down to the baby's belly, this one-piece is easy to get on and off, even on the wettest, sandiest bodies. Four crotch snaps ensure easy access to wet diapers. Sizes range from 3-6 months to 18-24 months and like all of Primary’s clothes, the suits come in a number of classic colors. For any beach babe, this suit is a must.

Nordstrom

Nordstrom

 Courtesy of Nordstrom

For online shopping, nothing beats Nordstrom. The customer service-focused department store offers free shipping and free returns, which makes size-guessing that much easier. Stock your shopping bag with a bunch of suits for your kiddos and return whatever doesn’t fit.

Besides the amazing shipping policy and great customer service, Nordstrom stocks a wide range of sweet and sporty suits for tweens, big kids, toddlers and babies (along with suits for mom and dad).

Snapper Rock

Snapper Rock Trunks

 Courtesy of Snapper Rock

This New Zealand-based brand’s sun protective clothing is as cute as it is comfortable. Unique and bold graphics help your kids stand out from the crowd. These adorable suits that are made from sustainable fabrics.

With UPF 50+ protection, Snapper Rock suits are comfortable, breathable, and quick-drying for kids on the go. You’ll be investing in your child’s wardrobe and their skin health.

Rufflebutts

Rufflebutts

 Courtesy of Rufflebutts

As their name implies, Rufflebutts makes sweet swimwear with signature rear ruffles on all sizes. The suits are crafted with comfortable 50+ UPF fabric and a wide variety of colors and sizes from newborn through age 8.

The smaller sizes have ruffles on the bottoms, while styles for older girls have ruffles on the leg seams or other more discreet (and still stylish) spots. There's also a companion brand, RuggedButts, which is made for active boys. There are no ruffles, just cute patterns on well-made swim trunks.

Old Navy

Old Navy

 Courtesy of Old Navy

For cute suits at the right price, look no further than Old Navy. Boasting stylish swimwear for babies, toddlers, big kids, and tweens, this affordable option covers nearly every style you’ll ever want or need.

Since Old Navy fits so many sizes, it’s easy to purchase matching suits for all your kids without draining your wallet. The fabrics all have UPF protection and tag-free labels provide added comfort. Stock up and save with this well-known retailer.

Why Trust Verywell Family

Maya Polton is a former marketing manager and current freelance writer who covers food, home, and parenting. She's also the mom of a 10-year-old son, 6-year-old son, and 2-year old daughter. She outfits her boys in matching neon-colored swim shirts. When her family is spending the day at the pool, she only has to look for two boys in the same bright colors. Maybe this summer her daughter will get some neon too.

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