The 10 Best Places to Buy Maternity Clothes Online

Ingrid & Isabel offers dozens of everyday pieces for your maternity wardrobe

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.

At some point in your pregnancy, there will come a time when you can no longer do the "rubber band trick" on your jeans and you'll have to purchase maternity clothes. Whether you want to invest in a few high-quality basics for the season or want a whole new wardrobe, maternity clothes will help you feel confident and comfortable through pregnancy and postpartum recovery.

Reviewed & Approved

Ingrid & Isabel is our first choice for everyday maternity pieces because you'll find everything you need, from denim and leggings to dresses and t-shirts. If you need to buy undergarments for pregnancy, we suggest Hatch.

Thankfully, modern maternity clothes are more stylish, size-inclusive, and higher quality than ever before. Overall, you simply want maternity clothes that fit you properly without feeling too snug. When reviewing maternity stores, we carefully considered value, style, quality, shipping speed, and return policies.

Here are the best places to buy maternity clothes you can wear for pregnancy and beyond.

Our Picks

Best for Basics: Ingrid & Isabel

Best Stylish: A Pea In The Pod

Best for Undergarments: Hatch

Best Trendy: ASOS

Best Affordable: H&M

Best for Activewear: GapFit

Best for Swimwear: Summersalt

Best for Outerwear: Seraphine

Best Loungewear: Storq

Best for Leggings: Blanqi

Best for Basics: Ingrid & Isabel

Ingrid & Isabel

Courtesy of Ingrid & Isabel

Ingrid & Isabel tops our list thanks to their variety of everyday pieces you can add to your wardrobe, including jeans, dresses, undergarments, and more. For Ingrid & Isabel, it all started with their Bellaband, a maternity band worn over unbuttoned or unzipped jeans, pants, skirts, and shorts. The band keeps your pants in place, and your belly smooth and supported. 

Since then, they’ve grown their line to include all the basics: leggings, camis, support wear, t-shirts, dress, denim, and more. Their pieces are simple, yet stylish and well-made. It’s a one-stop-shop for modern moms-to-be.

What Our Editors Say

"Some of my favorite work pants and dresses came from Ingrid & Isabel. The fabrics held up well and stretched with my body. The brand also makes sexier, form-fitting dresses when I wanted to show off my bump. I felt like the investment was worth it since the clothes didn't wear and tear." Lauren Levinson, Editorial Director, Verywell Family 

Best Stylish: A Pea In The Pod

A Pea In The Pod

Courtesy of A Pea in the Pod

The unofficial home of designer maternity wear through the first trimester and on, A Pea In The Pod is a great place to shop for flattering styles at any stage of your pregnancy, including postpartum. If your budget is higher, you can shop fashion-forward denim, workwear, and more from brands like Frame, Citizens of Humanity, Splendid, and Paige.

What Our Editors Say

"Even though it's pricier, I bought a lot of staples at A Pea in the Pod during my pregnancy. My favorite item the brand sells is a pajamas set that includes fold-over/expandable pajama pants and shorts, as well as a loose, comfy nursing tank. I lived in all of them from pregnancy through postpartum. The brand also had fantastic activewear and workwear options. Watch for sales to get deals on investment pieces!" —Lauren Levinson, Editorial Director, Verywell Family 

Best for Undergarments: Hatch


Courtesy of Hatch

Started in 2011, Hatch makes simple, comfortable, and flattering maternity clothes for modern motherhood. Featured in Vogue, their comfy basics and stylish statement pieces are expensive but are built to last and can be worn even after the bump is gone. 

Hatch’s collection of maternity underwear is all made with certified environmentally-friendly cotton that’s soft-to-touch and features a double layer at the front to add support before and after-baby. Similarly, they offer bras and tanks built for nursing, pumping, skin to skin, and one that’s soft and stretchy for pregnancy.

Best Trendy: ASOS



Just because you’re pregnant doesn’t mean you don’t want to be on-trend. Luckily, ASOS has a ton of fashion-forward pieces in their maternity section at budget-friendly prices. Don't worry about being limited to outdated patterns and bland neutrals. The site offers everything from fun dresses, rompers, and tops to loungewear and basics.

ASOS carries clothing from plenty of well-loved brands like Adidas, Calvin Klein, North Face, and Topshop. Plus, they make shopping online super easy with speedy shipping, easy returns, and exchanges. 

Best Affordable: H&M


Courtesy of H&M

If you’re looking for comfort and style but don’t want to break the bank for clothes you’ll only wear for six months, H&M has everything you need at the right price.

Just like their non-maternity options, you’ll find hundreds of comfy yet trendy items, most below $50, that you can mix and match with items you already own or create an all-new capsule wardrobe. Plus, the options are always changing with whatever comes into style, which is a nice option for younger moms who don’t want to compromise their style during pregnancy.

Best for Activewear: GapFit

Gap Maternity Joggers

Courtesy of Gap

Most doctors recommend exercise during pregnancy, but finding the right workout clothes for a growing belly isn’t as easy as you think. Recently, Gap’s activewear line GapFit has added new options in their maternity section and they’re perfect for moms-to-be who want to keep up with their active lifestyles without feeling restricted. 

Made to grow and move with you, the Gap has leggings in all sorts of cute fits and patterns plus tops and sports bras made with breathable, moisture-wicking fabrics. All the tops have ruching along the sides for more belly room and are designed not to chafe.

Best for Swimwear: Summersalt



Summersalt isn’t a maternity-specific brand. Instead, it aims to create "hardworking travel wear." It’s the company's swimwear, however, that put them on the map and is the reason they've been featured in Elle, Glamour, Forbes, and more. Now, they’ve adapted their bestselling pieces for pregnant women! 

The brand’s maternity one- and two-piece swimsuits don’t look frumpy at all. In fact, they’re trendy, structured, and fit like a dream. The suits have what the brand calls “mama-friendly features” like flattering side shirring, an empire seam for waist definition, a shelf bra with built-in soft cups for boob support, and adjustable back straps. The colors and patterns are fun, trendy, and understated.

Best for Outerwear: Seraphine

Seraphine outerwear

Courtesy of Seraphine

Have you ever tried to button up a coat up over your bump? For mamas-to-be in cold climates, bump-friendly maternity outerwear is a must-have. Seraphine is a fashion-forward maternity and parenthood clothing line known for specialty items, like formal wear, and for their large selection of work-friendly clothes, basics, and outerwear.

Seraphine’s 3-in-1 maternity parkas are designed to grow with you through your nine months and then adapt to post-birth babywearing. They have a wide variety of styles and options like their classic parkas, plus a rain jacket, a casual khaki jacket,  and stylish cashmere wool coats for work and nicer occasions. They even have a coat for dad to wear with the baby.

Best Loungewear: Storq



Storq came onto the scene with a simple mission—to make maternity and nursing clothes for modern women who don’t want to trade in their style for nine months. Nothing they make is overcomplicated, but their higher prices reflect their commitment to better fits and fabrics.

The Storq collection is small and curated, and most of their best-selling pieces are elevated, basics, and loungewear. We love their Anytime Overalls, 3 Piece Lounge Set, and Luxe Joggers.

Best for Leggings: Blanqi


Courtesy of Blanqi

Aside from round-the-clock comfort, support for your growing belly and body is key when shopping for maternity clothes. Blanqi’s line of support wear is tailored for maternity, postpartum, and beyond—and their leggings are long-time best sellers for a reason. All styles have built-in seamless support, light compression, and are made with breathable moisture-wicking fabric. 

Blanqi fans love the brand’s traditional over-the-belly support leggings because they help lift and redistribute the weight of your bump and have added back support. They also offer hip-height leggings for everyday wear, SportSupport legging designed for workouts, and postpartum high-waisted leggings with gentle mid-section compression to smooth and secure your post-baby belly. 

The leggings, along with the rest of Blanqi’s game-changing support wear, come in mostly neutral colors like black, grey, white, and blue so they won’t go out of style if you plan on expanding your family in the future. And they make great shower gifts!

Final Verdict

Finding the right place to build your maternity wardrobe really depends on your style, the season, and your budget. If you are interested in stocking up on basics, Ingrid and Isabel (view on is a great place to start for quality pieces that can be paired with what you have in your closet already. For budget-friendly options that don't skimp on style, H&M (view on is perfect for you.

What to Look for in Places to Buy Maternity Clothes


Pregnancy doesn't have to come between you and your personal style. Many people may think they have to give up their personal style because they're now pregnant. However, maternity clothes are stylish than ever these days, so you shouldn't have to sacrifice much or anything at all.

Choose a place that has stylish pieces that allow you to dress in a way that will help you feel comfortable and confident. Take a look in your own closet to determine what staple pieces you love but may need a bit more room in for your growing body.


It's no secret that maternity clothes can be quite pricey. However, there are plenty of brands on the market at varying price points. Decide on a budget and go from there when you are searching for the right retailer.

To save money, some places offer you a discount if it's your first time shopping there. Be sure to look for deals on the store's website, or try on in store if that's more your style. Then, you're less likely to overspend on clothes you don't know if you can wear or not.


If you plan on wearing your maternity clothes for more than nine months or for subsequent pregnancies, quality is important. While higher quality may come with a larger price tag, it is a worthwhile investment if you are going to wear them for years to come.

To ensure the quality of the material lasts a long time, follow the manufacturer's cleaning recommendations. Washing the clothes differently than recommended may sacrifice the quality of the piece.

Frequently Asked Questions

  • What month will I start wearing maternity clothes?

    There’s no right time to begin wearing maternity clothes—it depends on when your baby bump becomes large enough that it’s difficult to wear regular clothes comfortably. For first pregnancies, this is usually around the fourth month, but everyone is different.

  • Is it too early to buy maternity clothes at 8 weeks?

    It’s never too early to buy maternity clothes: If one thing is for sure, it’s that you’re unlikely to get through your entire pregnancy without a few maternity staples, so it’s never too early to shop for pieces you’ll grow into.

  • How can I figure out what size maternity clothes to buy?

    Most maternity brands use pre-pregnancy sizing with extra room for a bump—so choose your typical size when shopping for maternity clothing.

Why Trust Verywell Family

Deanna McCormack is a freelance writer and creative consultant based in Scottsdale, Arizona. She enjoys working with start-ups and regularly covers product launches in the lifestyle, beauty, and motherhood space. A self-proclaimed expert at baby registries and gift ideas, Deanna has two kids and is the co-founder of Loonie Kid, a Canadian clothing company for kids and toddlers.

Was this page helpful?