The 10 Best Places to Buy Kids Clothes in 2023

Some kids love fashion while others could care less. Either way, your kiddos have to be dressed every day, so it’s helpful to know the best places to shop. Whether you need special occasion clothes, everyday duds, or anything in between, there are online shops that stock it all.

Kids grow super fast, so while you may want to shop way in advance, be aware that a sudden growth spurt can put a damper on those plans. Make sure that you are opting for both style and durability as kids are notorious for being super rough on their clothing. We carefully considered sizing, design, value, and shipping and return policies when reviewing online retailers.

Use this guide to find the right clothes for your kid, lifestyle, and budget.

In This Article

Our Picks
What to Look For
Why Trust Verywell Family

Courtesy of Old Navy

Budget-friendly, on-trend, and versatile, Old Navy is our top pick for so many reasons. With sizes running from baby through teen, there are tons of choices for everyone in your family. It’s easy to build an entire wardrobe from athleisure, swim, outwear, pajamas, to everyday kids' clothing.

The brand also features a nice combination of on-trend graphic tops, plain basics, and everything in between. A newer addition is the gender-neutral category, which offers inclusive clothing for every kid.

Clothing subscription services can be a great benefit to kids or parents who don’t like to shop in person, want a look no one else has, or want a convenient option. Parents and kids take a style quiz to help guide their choices and then select from a set number of items in the box (5, 8, or 12).

A preview email lets families approve or swap out styles and then a package arrives with the goods. Once the box arrives, your kiddo can try them all on and keep what they love, and send back the rest. Parents praise the unique styles, easy shopping process, free shipping and returns, and flexibility to cancel or skip certain shipments.

Courtesy of Primary

If you’re in the market for well-made basics, look no further than Primary. With sizes from baby through adults, these super soft, sustainable clothes lack logos, slogans, or any decoration. The gender-neutral brand is based on sizing, so you can choose from any style in a multitude of colors.

Primary sells everything from underwear to hoodies to pajamas. Parents love the simplicity of the basics, how well made the clothes are, and find the options especially helpful for hard-to-shop-for-sized kids.

Courtesy of Carter's

Parents of new babes need to get familiar with the adorable options from Carter’s. The styles range from basics like multi-packs of onesies to adorable and complete outfit sets. Budget-friendly and stylish, the joy of Carter’s is that there is something for everyone from silly slogan t-shirts to basic white bodysuits.

Sizing ranges from preemie through 5T and then into kid sizes, so it’s also a helpful option if you’re looking for some family matching styles.

Courtesy of Tommy Hilfiger

Adaptive clothing is designed for anyone who may have difficulty dressing themselves, may have trouble manipulating closures like buttons or zippers, or may not have a full range of motion. Physical differences don't have to be a barrier between your kiddo and their developing sense of style.

The inclusive line from Tommy Hilfiger Adaptive Kids is amazingly diverse and stylish. Just as fashionable as ever, these items feature easy-to-wear details like hidden magnetic closures instead of buttons, velcro back closures, and a revised seated fit for certain styles of tops and bottoms.

Courtesy of L.L. Bean

It’s probably no surprise that outdoors outfitters L.L. Bean is the place to shop for kids’ outerwear. Stocking everything from raincoats, fleece jackets, puffers, pullovers, and heavy-duty winter gear, their outerwear is designed to last season after season.

While you’re racking up for the kids, it may be worth your time to look for outdoor gear for the whole family. If you’re not satisfied, L.L. Bean offers a return policy for up to one year after purchase, so get outside and put that outerwear to the test.

Courtesy of Spunky Stork

With a “shop by personality” option, Spunky Stork is a great spot for fun t-shirts and baby clothing for every kiddo. Animal lovers, little foodies, cute neighbors, and everyone else on your hard-to-shop-for list will love their very own hand-printed t-shirt on organic cotton shirts. For special occasions, go for some silly, sweet family matching shirts that sum up love on a shirt.

For a formal occasion, the options for both boys and girls at Nordstrom can’t be beaten. Even better, is the free shipping and free returns, so it’s easy to load up a shopping cart and do the fashion show and try-on at home. Parents praise the wide variety of brands and price tags; just because it’s formal wear, the choices aren’t all budget-busting.

Courtesy of Maisonette

If you’re searching for an extra-special outfit or a sweet gift, Maisonette is a great choice. The site features a lot of hidden gem types of brands and splurge-worthy clothes that’ll almost guarantee your kiddo won’t have the same style as anyone else.

With everything from swimwear, outwear, pajamas, to party dresses, the site’s shop is well stocked for both boys and girls so it’ll be no problem finding some unique clothes.

Courtesy of Boden

Tweens can be especially hard to shop for. Many are in between sizes, grow inches seemingly overnight, and may not want to look like everyone else. Enter Boden.

The shop offers well-made clothes that are a bit more simple and sophisticated but still affordable and perfect for play. The European brand is under the radar, so it’s less likely that half the class will be wearing the same clothes.

Final Verdict

It’s hard to beat the wide variety of styles and affordable prices at Old Navy, which is the top choice for good reason. For more choices of formal styles (along with everything else), Nordstrom’s customer service is top-notch and it’s a great pick for fancier or more special clothing. Parents of picky kids will appreciate the logo-free basics and hand-me-down quality clothes from Primary.

What to Look for When Buying Kids Clothes

Style

Getting little ones, especially opinionated kiddos, involved in their clothing choices will get some buy-in from the wearer. If you can build a shopping cart together, you’ll find styles that you approve of and your kid likes. Avoid overly complicated buttons, ties, or other attachments if your kid isn’t able to do them on their own. Getting dressed solo is a major accomplishment and a simple way to gain independence.

Quality

Kids can be rough on their clothes. From running around the playground during recess to spilling a variety of liquids on themselves, your child's clothes are likely to get quite a beating. Choose high-quality clothing that’s made for active kids and can hold up to being washed frequently. Reinforced knees and elbows keep everyday clothing in better shape and help them last without compromising on style. Clothing made from durable fabric will help prevent fraying and shrinking, overall extending the life of each piece.

Budget

Pick a shop that consistently fits your budget. Kids grow so quickly that unless it’s for a special occasion or you have an unlimited budget, it’s often not worth it to spend a lot of money. Save up and splurge on yourself or gear that is worn everyday like a warm coat or well-made sneakers.

Why Trust Verywell Family?

Maya Polton is a former marketing manager and current freelance writer who covers food, home, and parenting. She’s also the mom of an 11-year-old son, 8-year-old son, and 4-year old daughter. Maya outfits her kids in clothes from a variety of shops. She’s thankful to be on the receiving end of a stylish cousin’s hand-me-down chain and then supplements from some other stores. Thankfully, none of her kids are too picky about clothing, at least not yet!