Best Baby Toy Subscriptions

Receive age-appropriate toys for your infant right to your door.

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Buying baby toys seems like a lot of fun, but it’s actually more difficult than just grabbing the cutest, cuddliest, most colorful items off the shelf. A baby’s interest in playing with a toy correlates with their developmental age, so even though those stacking blocks look like a lot of fun to you, your baby may not care about them until they’ve developed some spatial reasoning skills.

You’re not a baby expert, though, so how are you supposed to know what toys your baby would want to play with and which ones will take some growing into? With a baby toy subscription box, you don’t have to: Simply sign up and sit back while age-appropriate toys are delivered to your doorstep on a recurring schedule, keeping your baby happy with a stream of engaging toys they can’t resist.

The best baby toy subscription boxes not only know what babies love, they know when babies will love it—and they’ll send it to you for an affordable cost (often for less than if you had bought the toys separately yourself). Wondering how to find the right baby toy subscription for your child? Here are the six best options for 2022.

Best Baby Toy Subscriptions of 2022

Best Overall : Lovevery


Lovevery

 Lovevery

Key Specs
  • Pricing: $80 to $120, free shipping
  • Delivery: Every 2 or 3 months
  • Number of Plans: 4
Why We Chose It

We love that these colorful, long-lasting wooden toys encourage your baby to create, inspect, investigate, and problem-solve in age-appropriate ways through their first few years of life.

Pros & Cons
Pros
  • Durable toys made to last

  • Developmentally-based themes like speech and cognition

  • Parent guides explain how best to use each box

Cons
  • Boxes get more expensive as your child ages

  • No customization

  • Lots of individual pieces to maintain and store

Overview

At first glance, the Lovevery site looks a little overwhelming, but it’s actually fairly simple: When you sign up for a subscription, you get a new “play kit” every two or three months depending on the age of your child (0-12 month kits are every two months; all other ages are every three). While each box is themed around a different skill or budding milestone, you don’t have to worry about picking and choosing which kit is best for your child—Lovevery does the work for you.

With a subscription plan, you’ll receive a new box chock full of wooden and organic cotton toys, puzzles, and manipulatives designed for your child’s “micro-developmental period.” That means each shipment contains items made to foster what Lovevery calls stage-based play, or playtime specifically oriented around how your child’s brain is growing at that specific moment in time (although they’ll probably keep on loving the toys for a long time after that micro-period has ended!). Some of the themed boxes for babies are sensing, exploring, and inspecting, and include black and white objects, sensory toys, nesting and stacking objects, dolls, board books, and scarves. 

Lovevery boxes grow with your child, accommodating development up to the age of 4 years. Baby boxes are $80 and delivered bi-monthly; boxes for toddlers and preschoolers are $120, but only delivered every three months, so the cost breakdown per month remains the same for either plan.

Best Budget : Hoppi Box


Hoppi Box

Hoppi Box

Key Specs
  • Pricing: $66-$75 per box, free shipping
  • Delivery: Every 3 months
  • Number of Plans: 1
Why We Chose It

Each box includes four to five eco-friendly and Montessori-inspired toys targeted at your baby’s current age and stage.

Pros & Cons
Pros
  • Toys are curated by child development experts

  • Safe, organic and BPA-free items

  • Includes parent-favorite brands like Hape and PlanToys

Cons
  • Only 4 shipments per year

  • No customization

  • No options for return if you’re unhappy with items received

Overview

Buying high-quality toys for your baby can get expensive and time-consuming, but with Hoppi Box, your child will receive a box every three months with four or five educational and age-appropriate toys designed to boost their creativity, imagination, and exploration of the world.

Typical toys included in the Hoppi Box include rattles and puzzles, colorful stacking toys, baby-friendly books, bath toys, musical toys, and all kinds of wooden foods, shapes, animals, and blocks. All of Hoppi Box’s toys are eco-friendly and made from organic, sustainable materials. Since you input your child’s age when you sign up, each one of your shipments will be curated to appeal to your child, meeting them where they’re at developmentally (and helping them reach the next milestone, too).

The quarterly prepaid plan is $75 per box, but if you commit to the annual plan, each box will only cost $66 (which breaks down to $22 per month). However, if you do sign up for the annual plan, you’ll be charged for the year upfront—so even if you cancel your subscription, you’ll still receive boxes you paid for in advance.

Best for Development : MontiKids


MontiKids

MontiKids

Key Specs
  • Pricing: $297 per quarter, free shipping
  • Delivery: Every 3 months
  • Number of Plans: 1
Why We Chose It

These Montessori toys aren’t just developmentally sound, they lay a foundation that your child can build on, over and over, as they grow up.

Pros & Cons
Pros
  • Carefully curated toys designed for your baby’s current stage of development

  • Lots of parental resources, from videos to personal coaching

  • Safety certified and sustainably sourced

Cons
  • The most costly of all the subscriptions

  • No customization

  • Only one box every three months

Overview

Whether or not your child has been on a Montessori school waiting list since you found out you were pregnant, a MontiKids subscription will help you introduce your baby to the Montessori Method as soon as they’re old enough to hold a rattle. Encouraging interactive play, independence, and child-directed learning, the Montessori Method has been embraced by parents and schools around the world—and the quarterly subscription to MontiKids makes it easy to understand why.

Starting with a single concept, like a mobile or book, the items in a MontiKids box are made for upward learning, with different parts and pieces acting as stepping stones to the next skill. The 0-3 month box, for example, includes a play gym where you can hang different mobiles and colorful visual elements to help your infant develop their visual skills, coordination, and motor skills. What we really love about MontiKids, though, is how it involves parents: Each box coaches parents on how and when to introduce the items as well as how to use them in a variety of ways over the course of three months (until the next shipment arrives).

The only downside to MontiKids is its cost; at nearly $300 per quarter, it’s the most expensive option here. But you do receive more than just high-quality, Montessori-approved toys: You also get access to an on-demand video library of parent resources, endless suggestions for how to use and play with the box items from Montessori educators, and even personal coaching from a certified Montessori teacher.

Best for Newborns : Didi’s Toy Box


Didi’s Toy Box

Didi’s Toy Box

Key Specs
  • Pricing: $50 plus $5 flat rate shipping
  • Delivery: Monthly
  • Number of Plans:
Why We Chose It

Heirloom toys for all ages and stages are delivered monthly, often for less than the cost of buying them individually in stores or online.

Pros & Cons
Pros
  • A new box every month

  • Variety of wooden toys, stuffed toys, books, games, and puzzles

  • Four age-appropriate plans available

Cons
  • Price doesn’t include shipping

  • No customization

  • No returns or cancellations after you’ve pre-paid for a plan

Overview

For parents wanting to receive more frequent subscription boxes while ensuring each one is still matched to their child’s age, we love the Didi’s Toy Box model. The subscription company was founded by a former New York City toy shop owner with kids of her own, so she knows exactly what kinds of toys appeal to kids of all ages. 

We know how hard it is to keep up with the demands of a newborn—they’re growing super quickly and constantly looking for engaging new toys to investigate. (Plus, you have to store extra toys in the diaper bag...and on the changing table...and at Grandma’s house!) If you’re trying to avoid cheap plastic toys, this can get pretty expensive, but Didi’s Toy Box offers a way to keep your baby happy with heirloom-quality toys on a comparatively affordable budget. 

You’ll get a new box every month containing three to four toys; since you enter your child’s birth date and choose from one of four age-based plans, the company curates items for your baby they’re guaranteed to love. You can choose from plans geared toward kids aged 0-12 months, 12-36 months, 3-5 years, and 5-6 years (so if you’ve got an older child at home struggling with the introduction of a new sibling, there’s a box just for them, too!).

Best for Arts & Crafts : Panda Crate


Panda Crate

Panda Crate

Key Specs
  • Pricing: $20, free shipping
  • Delivery: Every 2 months
  • Number of Plans: 1
Why We Chose It

Since your baby can’t do traditional arts and crafts just yet, Panda Crate sets your child up for life as a maker and creator with age-appropriate building challenges, puzzles, mazes, and sensory activities.

Pros & Cons
Pros
  • New set of toys every other month

  • Most affordable per-month pricing

  • Easy to cancel, change, or pause subscriptions

Cons
  • Fewer items per box than other subscriptions

  • No customization

Overview

You’ll find a line of Kiwi Crate boxes on nearly every subscription service list on our website, and for good reason: The folks at Kiwi Crate know what kids like, what parents want to pay for, and how to make everyone happy in the process.

Panda Crate, Kiwi Crate’s subscription for babies ages 0 to 24 months is no exception. On a bi-monthly basis, you’ll receive a set of five age-appropriate toys, puzzles, and activities, all designed by an in-house team of child development experts. Each shipment caters to the skills your baby is working on at that point in their development; think everything from bonding and spatial awareness to sorting and shape recognition.

These activities build the foundations your child will need to move into arts and crafts during the preschool years. Panda Crate teaches sensory experiences, early math skills, memory and recall, and both gross and fine motor skills, so when your baby is ready to pick up a crayon and start drawing, they can get right to work. Plus, if your baby ages out of Panda Crate, they can transition seamlessly to Koala Crate, a more hands-on and interactive learning subscription perfect for kids aged two to four.

Best for Customization : Green Piñata


Green Piñata

Green Piñata

Key Specs
  • Pricing: $30, free shipping
  • Delivery: variable
  • Number of Plans: 1
Why We Chose It

No more spending a small fortune on toys only to have your child toss them aside—with Green Piñata, you can keep what your child likes and send back what they don’t!

Pros & Cons
Pros
  • Play with toys for as long as you want—you set the timeline

  • Pay for toys you want to keep and send back ones you don’t

  • Good sanitization practices make the “rented” toys safe

Cons
  • Monthly fee plus additional costs for toys you keep

  • If you keep toys for several months, the value of the subscription declines

Overview

For decades, parents brought their kids to the library to borrow books, renewing surprise favorites and returning ones that got old fast. It’s a perfect model for getting exactly what you want and nothing you don’t...so why shouldn't it apply to toys, too?

With Green Piñata, it does! This subscription rental service works just like a lending library except with toys instead of books. Check out the toys you want, hang onto them for as long as you like, and then make a choice: Pay to keep them or send them back for new ones (or both...you decide what you want and what you don’t!). Green Piñata has a toy catalog for kids aged 6 months to 5 years, and the entire catalog is searchable by age ranges like 6-9 months or 2-3 years as well as by types of toys, like fine motor, language, or math. 

If you think this sounds like a great idea except for one thing (germs!), know that Green Piñata has thought of that, too—toys are quarantined upon return to the warehouse, then sanitized in multiple ways before being sent back out again. The only downside to the service is that it costs $30 per month no matter how you use it, so it’s up to you to make it worth your while; if you hang onto the same toys for months, you’ll be charged even though you’re not returning and exchanging, and if you frequently buy the toys you play with, that’s an added expense on top of the subscription price.

Final Verdict

If you want the whole package—fun and developmentally appropriate toys that last forever and save money in the long run—you can’t beat Lovevery, which sends out themed boxes every two months chock full of interactive toys for your little learner. Whether your child is exploring their world, growing their curiosity, or building their independence, there’s a kit for them at Lovevery (and the sustainably-made toys inside will last them through their preschool years, at least).

For a lower cost, Hoppi Box is a high-quality but budget-friendly substitute. And for parents who want to make sure their kids really like a toy before they buy it, the rental business model of Green Piñata lets you keep the toys you want and send back the ones you don’t.

Compare the Best Baby Toy Subscriptions

Company Pricing Delivery Number of Plans  Customizable  Ages
Lovevery Best Overall $80-$120 depending on plan/free shipping Every 2-3 months, depending on plan 4 no 0 to 3 years
Hoppi Box Best on a Budget $66-75 per box depending on plan/free shipping Every 3 months 1 no 0 to 4 years
MontiKids Best for Development $297 per quarter/free shipping Every 3 months 1 no 0 to 3 years
Didi’s Toy Box Best for Newborns $50 + $5 flat rate shipping Monthly 4 no 0 to 6 years
Panda Crate Best for Arts & Crafts $20/free shipping Every 2 months 1 no 0 to 2 years
Green Piñata Best for Customization $30/free shipping Variable  1 yes 6 months to 5 years

A Guide to Baby Toy Subscriptions

Is a Toy Subscription Right for Your Baby?

The reality is that your baby likely doesn’t need a whole bunch of toys right away, though, if you’ve ever wandered the toy aisle at your favorite store, you’d not be alone in thinking that they do. At least to start, a few simple, safe toys that encourage exploration are all they need. In fact, too many toys might be overstimulating for your baby. That’s why a baby toy subscription can help you choose the suitable toys for their age, all while ensuring that the toys are developmentally-appropriate and safe for your growing little one to play with, explore and, let’s face it, put in their mouth. 

Toy subscriptions can be a bit costly, but with the right subscription, you can avoid some of the trial and error, maybe even saving in the long run by not having to worry about buying toys that your child doesn’t like. Plus, you can usually rest assured that you’re getting quality items.

How to Choose the Best Baby Toy Subscriptions

There aren’t an overwhelming number of baby toy subscriptions out there, but it can still be challenging to figure out which one your baby would like best (and which one is most cost-effective). Here’s what to keep in mind while shopping:

  • Toy quality: If you have kids, chances are you’ve had a cheap plastic toy break at least once while your child was playing with it. If you’re going to spend the money on a toy subscription plan, we think the toys should be of better quality than the average toy found at your local big box store. Look for wooden toys free of BPA—the more eco-friendly, the better.
  • Frequency of delivery: This is a personal choice, but if your child likes to take their time with new toys, you might want a subscription that delivers every two or three months; on the other hand, if your baby gets bored quickly, a monthly plan would be a better fit.
  • Cost: Make sure that you’re not spending more on a subscription than you would on individual toys within the same timeframe of your plan (unless you’re okay with paying for the convenience of not having to choose the toys yourself, in which case we say go for it!).
  • Shipping: Many subscriptions offer free shipping or build the shipping cost into the plan price, but make sure you budget for per-box shipping if it’s not included already.
  • Educational value: Between the ages of zero to three, your baby goes through tremendous brain development. And you can help support this development by giving them age-appropriate educational toys. That’s why it can be a good idea to look for toy subscriptions where the items shipped to you each month or quarter are carefully selected by pediatricians, child psychologists, or other child development experts. 

Frequently Asked Questions

Frequently Asked Questions
  • What Do Baby Toy Subscription Services Offer?

    Baby toy subscriptions allow your child to engage with a new selection of toys on a rolling basis. But what these subscriptions do really well is choose toys that will help your baby grow in their individual stage of development: They encourage curiosity and creativity, support them in their budding independence, and motivate them to explore and investigate the world around them.

    These activities are crucial for your baby’s overall growth and development, whether it’s rolling over and crawling, walking and talking, or differentiating between colors, shapes, sizes, and faces. Subscription services take all the guesswork out of playtime for parents, sending just the right toys at just the right time to boost learning. And, in most cases, there’s no cheap plastic stuff involved—only high-quality, toys that just might be passed down to your next baby!

  • Are Baby Toy Subscription Services Worth It?

    It would be easy to look at the costs of many baby toy subscription services and think “no,” but hear us out: If you’ve ever spent an afternoon diving down the internet rabbit hole googling what toy to buy for your 6-month-old, then you know some monetary expenses are worth the time savings.

    Instead of scouring child development sites for toy recommendations and then searching stores for sales, deals, and coupons, signing up for a subscription service means the perfect toys for your child’s age will be sent straight to you. Plus, in some cases, paying for a subscription service saves you money—bundling the toys together in a plan can be cheaper than buying them individually.

  • How Much Do Baby Toy Subscription Services Cost?

    The more toys included and the higher the quality of the items, the more expensive the subscription. For a handful of simple, durable baby toys delivered monthly, there are subscriptions available for $20 to $25 per box. For larger sets, toys made of organic materials, or toys backed by child development experts, you could end up spending a few hundred dollars every three months. 

  • What Kind of Toys Are in Baby Toy Subscriptions?

    It depends on which subscription you sign up for, but usually, baby toy subscriptions include between three and seven carefully selected toys that are appropriate for your child’s age, such as rattles, mobiles, wooden cars, and more. Some subscriptions will also include a picture book for your baby as well. The toys you get in each box will likely change and “grow” with your child over your subscription period too.


  • What Toys Does Your Baby Need?

    Depending on your baby’s age, they might only need three to five visually interesting, safe, simple toys that encourage them to explore and discover new sensations, sounds, or colors. For example, rattles, grabbing toys, and activity gyms might be all they need to start, then eventually you might consider toys that help babies to teethe, crawl, or even stand. To keep your child’s interest in their toys, consider rotating their them every two to four weeks.

Methodology

When looking for the best baby toy subscriptions, we looked first at the durability of the items sent and made sure that the quality of the toys was in line with the cost. Next, we made sure to select subscription services that send toys curated to specific ages and stages; part of the benefit of signing up for a subscription is that you don’t have to spend time wondering if a certain toy is age-appropriate for your child.

Lastly, as parents ourselves, we considered what we know about what babies like: bright colors, familiar shapes and patterns, sensory experiences, and chunky, easy-to-grasp wooden pieces were all high on our list of included items.

By Sarah Bradley
Sarah Bradley is a freelance health and parenting writer who has been published in Parents, the Washington Post, and more.

Edited by
Simone Scully
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Simone is the health associate editorial director for performance marketing at Verywell. She has over a decade of experience as a professional journalist covering pregnancy, parenting, health, medicine, science, and lifestyle topics.

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April McCormick
April McCormick

April is the health editor for performance marketing at Verywell, where she oversees family health, wellness, and lifestyle content. Her work has appeared in Time, Parents Magazine, The Huffington Post, TripSavvy, Parenting.com, First Time Mom and Dad, Mama Mia, All4Women, the New York Times Bestseller, A Letter To My Mom, and more.

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Updated by
Steven Rowe
Steven Rowe Verywell Family

Steven Rowe is a New York-based parenting writer and toddler dad.

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