Best Baby Toy Subscriptions

Lovevery's colorful, lasting wooden toys make it a top baby toy subscription

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Buying baby toys seems like a lot of fun, but it’s actually more difficult than just grabbing the cutest, cuddliest, most colorful items off the shelf. A baby’s interest in playing with a toy correlates with their developmental age, so even though those stacking blocks look like a lot of fun to you, your baby may not care about them until they’ve developed some spatial reasoning skills.

You’re not a baby expert, though, so how are you supposed to know what toys your baby would want to play with and which ones will take some growing into? With a baby toy subscription box, you don’t have to guess: Simply sign up and sit back while age-appropriate toys are delivered to your doorstep on a recurring schedule, keeping your baby happy with a stream of engaging toys they can’t resist—all at an affordable cost. To create this list of the best baby toy subscriptions, we researched and assessed nearly a dozen services, comparing quality and durability, value for money, developmental appropriateness, and other features.

Best Baby Toy Subscriptions of 2023

Best Overall : Lovevery



Key Specs
  • Pricing: $80 to $120 per box, free shipping
  • Delivery: Every 2 or 3 months
  • Number of Plans: 4
Why We Chose It

We love that these colorful, long-lasting wooden toys encourage your baby to create, inspect, investigate, and problem-solve in age-appropriate ways through their first few years of life.

Pros & Cons
  • Durable toys made to last

  • Developmentally appropriate themes like speech and cognition

  • Parent guides explain how best to use each box

  • Boxes get more expensive as your child ages

  • No customization

  • Lots of individual pieces to maintain and store


At first glance, the Lovevery site looks a little overwhelming, but it’s actually fairly simple: When you sign up for a subscription, you get a new “play kit” every two or three months depending on the age of your child (kits for babies under 1 come every two months; all other ages are every three). While each box is themed around a different skill or milestone, you don’t have to worry about picking and choosing which kit is best for your child. Lovevery does the work for you.

With a subscription plan, you’ll receive a new box chock full of wooden and organic cotton toys, puzzles, and manipulatives designed for your child’s “micro-developmental period.” That means each shipment contains items made to foster what Lovevery calls stage-based play, or playtime specifically oriented around how your child’s brain is growing at that specific moment in time (although they’ll probably keep on loving the toys for a long time after that period has ended!). Some of the themed boxes for babies are sensing, exploring, and inspecting, and include black and white objects, sensory toys, nesting and stacking objects, dolls, board books, and scarves. 

Lovevery boxes grow with your child, accommodating development up to age 4. Baby boxes are $80 and delivered bi-monthly; boxes for toddlers and preschoolers are $120, but only delivered every three months, so the cost breakdown per month remains the same for either plan.

Best Budget : Hoppi Box

Hoppi Box

Hoppi Box

Key Specs
  • Pricing: $66 to $75 per box, free shipping
  • Delivery: Every 3 months
  • Number of Plans: 1
Why We Chose It

Each box includes four to five eco-friendly and Montessori-inspired toys targeted at your baby’s current age and stage.

Pros & Cons
  • Toys are curated by child development experts

  • Safe, organic, BPA-free items

  • Only 4 shipments per year

  • No customization

  • No options for return if you’re unhappy with items received


Buying high-quality toys for your baby can get expensive and time-consuming, but with Hoppi Box, your child will receive a box every three months with four or five educational and age-appropriate toys designed to boost creativity, imagination, and exploration.

Typical toys in a Hoppi Box include rattles and puzzles, colorful stacking toys, baby-friendly books, bath toys, musical toys, and all kinds of wooden foods, shapes, animals, and blocks. All of Hoppi Box’s toys are eco-friendly and made from organic, sustainable materials. Since you input your child’s age when you sign up, each one of your shipments will be curated to appeal to your child, meeting them where they’re at developmentally (and helping them reach the next milestone, too).

The quarterly prepaid plan is $75 per box, but if you commit to the annual plan, each box will only cost $66 (which breaks down to $22 per month). However, if you do sign up for the annual plan, you’ll be charged for the year upfront—so even if you cancel your subscription, you’ll still receive boxes you paid for in advance.

Best for Newborns : Didi’s Toy Box

Didi’s Toy Box

Didi’s Toy Box

Key Specs
  • Pricing: $50 per box plus $5 shipping
  • Delivery: Monthly
  • Number of Plans:
Why We Chose It

Heirloom toys for all ages and stages are delivered monthly, often for less than the cost of buying them individually in stores or online.

Pros & Cons
  • Good quality for the price

  • Variety of wooden toys, stuffed toys, books, games, and puzzles

  • Four age-appropriate plans available

  • Price doesn’t include shipping

  • No customization

  • No returns or cancellations after you’ve pre-paid for a plan


For parents wanting to receive more frequent subscription boxes while ensuring each one is still matched to their child’s age, we love the Didi’s Toy Box model. The subscription company was founded by a former New York City toy shop owner with kids of her own, so she knows exactly what kinds of toys appeal to kids of all ages. 

We know how hard it is to keep up with the demands of a newborn—they’re growing super quickly and constantly looking for engaging new toys to investigate. (Plus, you have to store extra toys in the diaper bag...and on the changing table...and at Grandma’s house!). If you’re trying to avoid cheap plastic toys, this can get pretty expensive, but Didi’s Toy Box offers a way to keep your baby happy with heirloom-quality toys on a comparatively affordable budget. 

You’ll get a new box every month containing three to four toys; since you enter your child’s birth date and choose from one of four age-based plans, the company curates items your baby is guaranteed to love. You can choose from plans geared toward kids ages birth to 12 months, 12 to 36 months, 3 to 5 years, and 5 to 6 years (so if you’ve got an older child at home struggling with the introduction of a new sibling, there’s a box just for them, too!).

Best for Arts & Crafts : Panda Crate

Panda Crate

Panda Crate

Key Specs
  • Pricing: $22, free shipping
  • Delivery: Every 2 months
  • Number of Plans: 2
Why We Chose It

Since your baby can’t do traditional arts and crafts just yet, Panda Crate sets your child up for life as a maker and creator with age-appropriate building challenges, puzzles, mazes, and sensory activities.

Pros & Cons
  • Most affordable per-month pricing

  • Easy to cancel, change, or pause subscriptions

  • Lots of options available for when your baby outgrows this box

  • Fewer items per box than other subscriptions

  • No customization


You’ll find a line of Kiwi Crate boxes on nearly every subscription service list on our site, and for good reason: The folks at Kiwi Crate know what kids like, what parents want to pay for, and how to make everyone happy in the process.

Panda Crate, Kiwi Crate’s subscription for babies up to 24 months old, is no exception. Every other month, you’ll receive a set of four to five age-appropriate toys, puzzles, and activities, all designed by an in-house team of child development experts. Each shipment caters to the skills your baby is working on at that point in their development; think everything from bonding and spatial awareness to sorting and shape recognition.

These activities build the foundation your child will need to move into the preschool years. Panda Crate provides sensory experiences and teaches early math skills, memory and recall, and both gross and fine motor skills, so when your baby is ready to pick up a crayon and start drawing, they can get right to work. Plus, if your baby ages out of Panda Crate, they can transition seamlessly to Koala Crate, a hands-on learning subscription perfect for kids ages 2 to 4.

Final Verdict

If you want the whole package—fun and developmentally appropriate toys that last forever and save money in the long run—you can’t beat Lovevery, which sends out themed boxes every two months chock full of interactive toys for your little learner. Whether your child is exploring their world, growing their curiosity, or building their independence, there’s a kit for them at Lovevery (and the sustainably made toys inside will last them through their preschool years, at least).

For a lower cost, Hoppi Box is a high-quality but budget-friendly substitute.

Compare the Best Baby Toy Subscriptions

Company Pricing Delivery Number of Plans  Ages
Lovevery Best Overall $80 to $120 per box; free shipping Every 2 or 3 months 4 0 to 3 years
Hoppi Box Best on a Budget $66 to $75 per box; free shipping Every 3 months 1 0 to 4 years
Didi’s Toy Box Best for Newborns $50 per box plus $5 shipping Monthly 4 0 to 6 years
Panda Crate Best for Arts & Crafts $22 per box; free shipping Every 2 months 2 0 to 2 years

Guide to Choosing the Best Baby Toy Subscriptions

Is a Toy Subscription Right for Your Baby?

The reality is that your baby likely doesn’t need a whole bunch of toys right away, though if you’ve ever wandered the toy aisle at your favorite store, you’d not be alone in thinking that they do. At least to start, a few simple, safe toys that encourage exploration are all they need. In fact, too many toys might be overstimulating for your baby. A baby toy subscription can help you choose toys suitable for their age, all while ensuring that the toys encourage development and safe for your growing little one to play with, explore and, let’s face it, put in their mouth. 

Toy subscriptions can be a bit costly, but with the right subscription, you can avoid some of the trial and error of shopping. And you may even saving in the long run by not having to worry about buying toys that your child doesn’t like. Plus, you can usually rest assured that you’re getting high-quality items.

What to Look for in a Baby Toy Subscription

There aren’t an overwhelming number of baby toy subscriptions out there, but it can still be challenging to figure out which one your baby would like best (and which one is most cost-effective). Here’s what to keep in mind while shopping:

  • Toy quality: If you have kids, chances are you’ve had a cheap plastic toy break at least once while your child was playing with it. If you’re going to spend the money on a toy subscription plan, we think the toys should be of better quality than the average toy found at your local big box store. Look for wooden toys and toys free of BPA—the more eco-friendly, the better.
  • Frequency of delivery: This is a personal choice, but if your child likes to take their time with new toys, you might want a subscription that delivers every two or three months; on the other hand, if your baby gets bored quickly, a monthly plan would be a better fit.
  • Cost: Make sure that you’re not spending more on a subscription than you would on individual toys within the same timeframe of your plan (unless you’re okay with paying for the convenience of not having to choose the toys yourself, in which case we say go for it!).
  • Shipping: Many subscriptions offer free shipping or build the shipping cost into the plan price, but make sure you budget for per-box shipping if it’s not included.
  • Educational value: Between the ages of zero to three, your baby goes through tremendous brain development. And you can help support this development by giving them age-appropriate educational toys. That’s why it can be a good idea to look for toy subscriptions where the items shipped to you each month or quarter are carefully selected by pediatricians, child psychologists, educators, or other child development experts. 

Frequently Asked Questions

  • What Do Baby Toy Subscription Services Offer?

    Baby toy subscriptions allow your child to engage with a new selection of toys on a rolling basis. But what these subscriptions do really well is choose toys that will help your baby grow in their individual stage of development: They encourage curiosity and creativity, support a little one's budding independence, and motivate them to explore and investigate the world around them.

    Subscription services take all the guesswork out of playtime for parents, sending just the right toys at just the right time to boost learning.

  • Are Baby Toy Subscription Services Worth It?

    Instead of scouring child development sites for toy recommendations and then searching stores for sales, deals, and coupons, signing up for a subscription service means the perfect toys for your child’s age will be sent straight to you. Plus, in some cases, paying for a subscription service saves you money—bundling the toys together in a plan can be cheaper than buying them individually.

  • What Kind of Toys Are in Baby Toy Subscriptions?

    It depends on which subscription you sign up for, but usually, baby toy subscriptions include between three and seven carefully selected toys that are appropriate for your child’s age, such as rattles, mobiles, wooden cars, and more. Some subscriptions will also include a picture book for your baby as well. The toys you get in each box will likely change and “grow” with your child over your subscription period too.

  • What Toys Does Your Baby Need?

    Depending on your baby’s age, they might only need three to five visually interesting, safe, simple toys that encourage them to explore and discover new sensations, sounds, or colors. For example, rattles, grabbing toys, and activity gyms might be all they need to start. Then, eventually you might consider toys that help babies to teethe, crawl, or even stand. To keep your child interested in their toys, consider rotating them every two to four weeks.


We researched and assessed nearly a dozen baby toy subscription services. When choosing the best baby toy subscriptions, we looked first at the durability of the items sent and made sure that the quality of the toys was in line with the cost. Next, we made sure to select subscription services that send toys curated to specific ages and stages; part of the benefit of signing up for a subscription is that you don’t have to spend time wondering if a certain toy is developmentally appropriate for your child.

Lastly, as parents ourselves, we considered what we know about what babies like: bright colors, familiar shapes and patterns, sensory experiences, and chunky, easy-to-grasp wooden pieces were all high on our list of baby favorites, so we looked for boxes that included those types of toys.

Best Toy Subscription

VeryWell Family / Design by Amelia Manley

By Sarah Bradley
Sarah Bradley has been writing parenting content since 2017, after her third son was born. Since then, she has expanded her expertise to write about pregnancy and postpartum, childhood ages and stages, and general health conditions, including commerce articles for health products. Because she has been homeschooling her sons for seven years, she is also frequently asked to share homeschooling tips, tricks, and advice for parenting sites.

Edited by Simone Scully
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Simone is the health editorial director for performance marketing at Verywell. She has over a decade of experience as a professional journalist covering pregnancy, parenting, health, medicine, science, and lifestyle topics.

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and April McCormick
April McCormick

April is the health editor for performance marketing at Verywell, where she oversees family health, wellness, and lifestyle content. Her work has appeared in Real Simple, Martha Stewart Living, Verywell Mind, Verywell Family, Verywell, Fit, Verywell Health, Time, Parents, Parents Magazine, The Straits Times, The Huffington Post, TripSavvy, Parenting, First Time Mom and Dad, Mama Mia, All4Women, the New York Times Bestseller, A Letter To My Mom, and more.

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Updated by Steven Rowe
Steven Rowe Verywell Family

Steven Rowe is a New York-based parenting writer and toddler dad.

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